Many ideas. No priority.
Employees experiment with AI, but no one systematically assesses which use cases truly matter economically.
AI Transformation. Delivered.
AI for measurable results.
DISRPTIVE helps companies move beyond experimenting with AI and put it into productive use. We identify the highest-value use cases, select the right technologies, build prototypes and guide implementation all the way into day-to-day operations.
Your external AI team
From the first opportunity to go-live — without having to build an internal AI department first.
15+ years of execution
Experience in digital entrepreneurship, growth and data-driven systems.
Hands-on, not slides
We build, test, integrate and measure — until an application works in day-to-day operations.
Founders of
The gap
Most companies don’t have an AI problem. They have an implementation problem.
Many tools. No architecture.
ChatGPT, Copilot, automation tools and internal data exist side by side. What is missing is a coherent operating model.
Many workshops. Too little go-live.
We do not stop at strategy slides. We build, test, integrate and measure whether an application actually works in day-to-day operations.
Our approach
We find it. We build it. You scale it.
DISRPTIVE combines business understanding, AI technology and execution. We turn abstract potential into real applications.
Step 01
Find
We understand processes, identify opportunities and prioritize by impact, effort and risk.
- Stakeholder interviews
- Process & opportunity mapping
- AI use case backlog
- ROI & feasibility assessment
Step 02
Build
We quickly turn the best ideas into real prototypes and productive workflows.
- Tool selection
- Rapid prototyping
- Agents & automations
- Data & system integration
Step 03
Scale
We bring working applications into day-to-day use and improve them based on real usage.
- Rollout & adoption
- Project ownership
- Performance monitoring
- Continuous optimization
Engagements
Start focused. Then build continuously.
Entry · AI Opportunity Sprint
Find the first wins.
A focused starting point that turns a wide range of AI ideas into a concrete, executable roadmap.
- Interviews with management and business teams
- 10–20 concrete AI use cases
- Prioritization by impact, effort and risk
- Selection of the strongest pilot applications
- First working prototype
- 90-day roadmap
Ongoing · AI Operating Partner
Your external AI function.
We continuously manage your AI roadmap — from new use cases and tool selection to prototyping and productive operations.
- Continuous AI opportunity management
- Tool & vendor selection
- Rapid prototyping and automation
- Management of internal & external implementation
- AI governance together with your experts
- Monitoring, adoption and optimization
Selected work
Hands-on has always been our model.
Long before the current AI boom, DISRPTIVE helped companies build data-driven systems, optimize growth and establish technical capabilities internally.
fromAtoB
Travel portal · Big data · Profitability
Optimization of high-volume acquisition channels, transparency into payback cycles down to keyword level, and creation of a permanent internal team. Data-driven steering instead of a black box: marketing performance was tied to business results and systematically optimized.
−50%
Marketing costs on high-volume acquisition channels
>300%
Improvement in overall profitability
Sana Klinikum
Healthcare · Emergency care
Implementation of AI-assisted patient history-taking in the emergency department for better treatment preparation.
AI INTAKE
Better treatment preparation in the emergency department
Peek & Cloppenburg
Fashion retail
Building an integrated data infrastructure for more efficient management of marketing campaigns.
DATA
Integrated data infrastructure for campaign management
Scanlane
Hospitality
Development of an AI-powered concierge tool for personalized guest service in the hospitality industry.
AI CONCIERGE
Personalized guest service in hotels
Existing references and project results are based on the established DISRPTIVE portfolio.
Partners
The partners behind DISRPTIVE.
Gary Merrett
Partner · AI Transformation & Product
Entrepreneurial focus on business models, digital products, AI use cases, growth and translating new technologies into concrete applications.
Thorsten Bleich
Partner · Data, Systems & Technology
Experienced eCommerce and AdTech entrepreneur with a deep background in web development, data integration and analytics systems for very large data volumes.
“A world-class team of successful entrepreneurs.”
Gerald Heydenreich
Founder of Pippa&Jean and BuyVIP (acquired by Amazon)
Start with one real use case
Stop talking about AI. Start shipping it.
In an initial conversation, we identify where AI can make a real difference in your company in the short term.